DESIGN BUSINESS + DESIGN PHILANTHROPY
Designing HOMES with the BEAUTY OF BALANCE.
Giving VOICE to the POWER OF BEAUTY.
DESIGN BUSINESS
With 30+ years of international design experience,
SWAGR brings a unique perspective to Home Design;
A balanced approach that seeks to find and create beauty in people’s lives.
INTERIOR DESIGN… ARCHITECTURE
DESIGN PHILANTHROPY
Those same design and cultural experiences have also created a POV on how to appreciate and
curate beauty in key aspects of life;
SPEAKING… WRITING… SHARING
SWAGR BELIEF
Design—and all pursuits that bring “Beauty” into being—are never isolated acts. Architecture, interiors, art, fashion, wellness: each influences the other. Together, they have the power to restore balance and bring harmony to our lives.
At SWAGR-Lifestyle, we believe every person—regardless of age or background—deserves that harmony. We also believe that everyone - to some degree - yearns for balance through:
Comfort of Place,
Validity of Physical Expression
Desire for Serenity and Wellness
Yet in today’s world, those desires for Comfort, Validity and Serenity are often drowned out by noise—endless content, social pressure, and curated lives that feel designed for us, not by us.
SWAGR-Lifestyle is an antidote… offering a unique perspective on Design that explores individualized Beauty at the intersections of those desires: Home, Fashion, Fitness.
At the core, we are a Residential Design Business—but in our heart, we are more broadly a Pro Bon Voice for Finding Beauty and Balance in life.
PHILOSOPHY OF DESIGN
Through Fitness…we shape a Physical Vessel for Heart, Soul, and Mind.
Through Fashion…we express that Vessel’s Spirit—Bold, Subtle, or
Somewhere in Between.
Through Home Design…we create Spaces that Restore us.
Places to Pause, Breathe, and Reconnect.
HOME DESIGN
Create beauty that’s deeply personal and rooted in your life. Your home becomes a reflection of your story—your heritage, experience, and rhythm of living.
FASHION
Style is the expression you carry with you. Fashion at SWAGR is about showing up as your most authentic self—wherever life takes you.
FITNESS
Wellness is the foundation of it all. At SWAGR, fitness is a journey inward—nurturing the vessel that carries you through every chapter of life.
Our Definition of Beauty
SWAGR-Lifestyle sees “Beauty” not as Perfection, but as Balance and Contrast—a point of view that can guide all aspects of a Self-Designed Lifestyle including:
Home, Fashion and Fitness.
This Beauty-in-Contrast POV is deeply inspired by Japanese Aesthetics.
WABI (Tranquil Simplicity)
SABI (The Patina of Age)
SUKI (Subtle Elegance)
KAKKI (Exuberance)
In Japan, serenity and exuberance live side by side—ancient teahouses beside vermillion temples, quiet paths beside dazzling opulence. Each element is more beautiful when seen in contrast to the other.
SWAGR-Lifestyle applies this lens of Beauty-in-Contrast to life itself.
In our homes, in how we dress, in how we move our bodies. Because true beauty lies in the tension between stillness and motion, simplicity and expression, strength and softness. It lies in the ways we seek comfort of place, validity of physical expression, serenity and wellness.
WHAT’S IN A NAME?
The word Swagger is often linked to arrogance. But at SWAGR, we see something deeper.
We believe that:
Arrogance, when rooted in self-worth, can be protective and empowering.
Confidence, built through trial and triumph, is foundational to self-expression.
When both are expressed with kindness and clarity—they become tools for self-acceptance, not ego.
SWAGR reclaims Swagger as a quiet, grounded power.
The kind that says: I know who I am. I know what matters. And I’ve designed a life that reflects it.
LEARN MORE
“Let go of who you think you’re supposed to be; embrace who you are”
— Brene Brown
Design a perfectly-imperfect life, where you always know…
"Today you are You, that is truer than true. There is no one alive who is Youer than You."
— Dr. Seuss